Samsung Malaysia Electronics Activation

By October 12, 2015Client Work
Client
Samsung Malaysia Electronics
Year

2015

Channels
  • Samsung Newsroom
Deliverables
  • On-ground activation
  • Public relations material

A Hearty Indulgence

Name a better duo than Serena C and Dr. Ezani from Masterchef Malaysia. Well a trio would be even better! We assisted Samsung Malaysia Electronics with on-ground activations for the launch of their new Hotblast™ Smart Oven and Food Showcase Refridgerator (FSR).

For a mouthful name, should come the mouthful dishes. We timed Dr. Ezani (as most Masterchefs would be) and she does it gracefully leaving us in awe just like watching the television show itself. Our collaboration included a digital press kit for the brand, along with talent management and a closed-door activation for the media.

From Samsung Malaysia Electronics

In a culture centered on sumptuous cuisines and delectable treats, Malaysians generally love food, be it cooking or eating. There is pride in not only ensuring the taste of the food but also its quality, and this has much to do with the use of fresh ingredients and the method of preparation. Demonstrating how this can be achieved through smart living, Samsung Malaysia Electronics yesterday held an exclusive hearty indulgence cooking workshop to demonstrate how delicious meals can be easily prepared despite juggling busy lifestyles.

Our new product line focuses on healthy cooking from preparation to presentation. We wanted a commanding name in the culinary industry hence we chose Dr. Ezani from MasterChef Malaysia.

About Samsung Malaysia Electronics

Samsung Malaysia Electronics (SME) Sdn.Bhd. engages in distribution of consumer electronics. Its products include mobile devices, television, camera and lenses, information technology products, home appliances, and memory storage devices. The company was founded in 2003 and is based in Kuala Lumpur, Malaysia. Samsung Malaysia Electronics (SME) Sdn.Bhd. operates as a subsidiary of Samsung Electronics Co., Ltd.

Leave a Reply