The Big Group x Harper’s Bazaar Malaysia

By November 30, 2015Client Work
Client
The Big Group
Year

2015

Channels
  • Harper’s Bazaar Malaysia
Deliverables
  • Lookbook campaign
  • Influencer marketing

A Side-scrolling Fantasy Adventure

We miss our childhood conquering far-away kingdoms and dragons, so we reached out to the Big Group with a fairy-tale lookbook campaign for their new line of household decor. Elizabeth Lee Yong stars with Blake Azalee herself in the new campaign, shot in a flat-lay style.

In the campaign Blake is creatively placed in between highlight from a single POV of a 2D world. Our team had fun with this project as its a chance to relive our own memories of pillow forts and doodles away from our usual post-production visual effects.

From Harper’s Bazaar Malaysia

The story is intended to showcase the Bowerhaus lead with her newborn, with our story on the delights of being a mother. We had the Big Group in mind, keeping the playful aesthetics and palette within the flat-lay shots.

About The Big Group

Formed in early 2011, BIG is an ideology encapsulating the love for food and how it ties people and experiences together. The act of eating is a pleasurable and emotional experience which we endeavour to celebrate and deliver to our customers. When it comes to food and people, no idea is deemed too crazy or impossible for The BIG Group. All it takes is an idea and compatible people to help push it forward and turn it into something BIG. With this ethos in mind, BIG nurtures an eclectic collection of restaurants, cafes, bars, retail food stores and a concept supermarket adopting our BIG Values.

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