About the Work

Marvel heroes swing into action! Bata collaborates with Marvel for a 2021 collection featuring the Avengers.

Set in a universe of two opposing sides, Bata fans get to suit up as heroes of their choice with trendy pairs for every hero they can be.

Campaign representation uses contrast of two sides (red/blue) with mascots such as Spider-Man and Captain America leading the fight.

Marvel x Bata 2021
Client: Bata Primavera Sdn Bhd.
Year: 2021
Contribution: In-store merchandising, Social media management, e-commerce visuals, social media visuals, copywriting
Platform: Instagram, Meta, and e-commerce platforms

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