About the Work
Bata’s Back to School 2022 campaign features usage of mascot in showcasing the battle between germs and kids in school.
Multiple cartoon-style characters are featured as different villains representing odor, bacteria, and pathogens.
The entire campaign is animated with illustrated characters against product images.
| Bata Back to School 2022 |
|---|
| Client: Bata Primavera Sdn Bhd. |
| Year: 2022 |
| Contribution: Social media management, social media visuals, copywriting, video, motion graphics |
| Platform: Instagram, Meta, and YouTube |
