About the Work

Bata’s Back to School 2022 campaign features usage of mascot in showcasing the battle between germs and kids in school.

Multiple cartoon-style characters are featured as different villains representing odor, bacteria, and pathogens.

The entire campaign is animated with illustrated characters against product images.

Bata Back to School 2022
Client: Bata Primavera Sdn Bhd.
Year: 2022
Contribution: Social media management, social media visuals, copywriting, video, motion graphics
Platform: Instagram, Meta, and YouTube

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