About the Work

Bata’s Chinese New Year 2023 campaign symbolizes the lucky Lunar New Year around the rabbit zodiac.

The key visual ‘Hop Into Style’ refers to the ease of changing styles in footwear and accessories, especially during coordinated shopping with family.

The use of rabbit zodiac gives customers a sense of curiosity in exploring these new styles and offerings when they shop with Bata.

Bata Chinese New Year 2023
Client: Bata Primavera Sdn Bhd.
Year: 2023
Contribution: In-store merchandising, Social media management, e-commerce visuals, social media visuals, copywriting
Platform: Instagram, Meta, and e-commerce platforms

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