Surprisingly Bata 2023 campaign features new ambassadors Anna Jobling and Aedy Ashraf in a colorful year-long production representing a move to a more progressive on-trend footwear styles in today’s dynamic hybrid lifestyle.

Bata ambassadors appear throughout multiple productions for seasonal and regional activations including Bata SneakerFest 2023, Aidilfitri 2023, as well as the initial campaign launch video.