About the Work

Surprisingly Bata 2023 campaign features new ambassadors Anna Jobling and Aedy Ashraf in a colorful year-long production representing a move to a more progressive on-trend footwear styles in today’s dynamic hybrid lifestyle.

Bata ambassadors appear throughout multiple productions for seasonal and regional activations including Bata SneakerFest 2023, Aidilfitri 2023, as well as the initial campaign launch video.


Surprisingly Bata 2023
Client: Bata Primavera Sdn Bhd.
Year: 2023
Contribution: Social media management, social media visuals, copywriting, video, motion graphics
Platform: TikTok, Instagram, Meta, and YouTube

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